MediaSimby R Square Analytics
MediaSim · Media Intelligence Platform

Build.
Simulate.
Win.

$42.3MMedia Investment
3.8×Blended ROI
91%Optimisation Score

Live Media Mix

MEDIAMIX
Digital32%
TV28%
OOH18%
Search15%
Social7%

State of The Art Tool

Engineered for Precision

Structured planning, probabilistic modeling, and portfolio optimization unified in one rigorous workflow.

0
Scenarios

Parallel plan configurations

Real-Time
Optimization

Instant marginal-return calc

0+
Channels

Unified media planning view

SOC-2
Certified

Enterprise-grade security

Platform Features

Core Capabilities

Media Simulation

Channel-level spend modeling with configurable diminishing-return response curves.

Active

Budget Optimizer

Constraint-based allocation engine that maximises projected net revenue.

Active

Scenario Comparison

Side-by-side plan evaluation across unlimited budget configurations.

Active

40+ Channels

TV, Digital, OOH, Search, Social and more — unified in one media plan.

Active

ROI Forecasting

Marginal-return analysis with real-time ROI projections per channel.

Active

Project Library

Save, version, and share media plans across teams with role-based access.

Active

Workflow

How It Works

01

Define Inputs

Configure channels, budgets & constraints

Budget caps per channel
Flight weeks & geo scope
Response curve parameters
02

Run Simulation

Model performance with response curves

GRP & reach modeling
Cross-channel synergies
Diminishing returns analysis
03

Optimize Decisions

Identify maximum-return allocations

Marginal ROI ranking
Constraint-based solver
Side-by-side scenario output
MediaSim

by R Square Analytics

Built for media decision-makers.

Sign In to the Platform

MediaSim is by invitation only. Contact your administrator to request access.